CV
Brand Marketing 6+ years
Hospitality Operations 4 years
SPECIALTIES
Celebrity/Founder-Led Brands
DTC to Retail Expansion
Brand Launch Operations
Beauty & Fashion
EDUCATION
Bachelor of Arts, English Literature
Portland State University
June 2018
CERTIFICATIONS
Women's Leadership Program
Yale School of Management
Aug 2019
CREATIVE
Copywriter
rhode
July 2025 - Present
Develop monthly social strategy in partnership with Director of Social Media. Ideate and execute recurring educational and lifestyle content franchises. Write copy for social, email, ads, site, and retail. Support cross-functional teams on product launch and campaign messaging.
Key Achievement: Summer 2026 collection launch generated $27M in DTC sales in a single day.
Copywriter
SET Active
Oct 2024 - July 2025
Drove editorial direction for 1-2 new collections per month, owning each collection's campaign storyline. Supported production team in storyboarding for graphic and video content. Wrote copy for social, email, ads, site, PR, and retail.
Key Achievement: Spearheaded messaging strategy for viral Bloopers campaign.
Senior Copywriter
Double Major
Jan 2021 - Aug 2024
Developed brand voice and editorial strategy for beauty, fashion, and lifestyle clients. Wrote copy for social, email, ads, site, and PR.
Social Media Manager
Double Major
Jan 2021 - Aug 2024
Owned social strategy and content calendars for beauty, fashion, and lifestyle clients. Wrote social copy and supported content creation.
HOSPITALITY
Assistant Front Office Manager
The Hoxton, Downtown Los Angeles
July 2019 - Nov 2020 (Opened Oct 2019)
Transferred from Portland to LA to manage pre-opening operations including staff hiring and training, SOP development, and systems setup. Continued to manage guest service department post-launch.
Key Achievement: Contributed to The Hoxton DTLA earning the #1 spot on TripAdvisor (out of 391 hotels) in its first year of opening.
Guest Service Manager
The Hoxton, Portland
Sept 2018 - July 2019 (Opened Nov 2018)
Assisted with hotel pre and post-opening operations including staff training, system setup, and vendor coordination. Led guest service initiatives to ensure a smooth launch experience. Continued to manage guest service department post-launch.
Key Achievement: Supported The Hoxton's global expansion in its first year of U.S. operations, helping adapt the brand's European model for its U.S. properties.
TOOLS
Figma
Klaviyo
Shopify
Google Analytics
Meta Business Suite
Dash Social
Sprout Social
Asana