A New Vision for Old Frames 

We’re reframing the life cycle of readers— Because you shouldn’t have to compromise the future for a moment of clarity. 

We’re opti-mistic. It’s at the heart of our brand and influences every decision we make for our people, product, and planet. The path to a zero-waste future begins with a single step. By crafting products with recycled materials, reducing our packaging, and implementing programs that repurpose hard-to-recycle materials, we’re on a mission to turn old into new and close the loop. With each step we take, we’re committed to seeing the world like never before.