SET ACTIVE
Copywriting
Responsible for crafting all copy for the brand beginning October 2024.
Craft engaging, on-brand content for all SET Active platforms including social media, email, website, and product descriptions, ensuring consistent brand messaging. Develop campaign stories, maintain brand guidelines, and optimize copy for SEO while supporting marketing initiatives.
Campaign Stories
What makes an athlete?
Is it medals and trophies? Is it stamina and grit? This isn’t about sports. This is about you.
The heart of an athlete isn't defined by medals, trophies, or professional status. Athletic spirit isn't confined to sports. It's the everyday courage, resilience, and tenacity inside each of us. The drive to keep pushing forward, to overcome obstacles, and to achieve our personal best.
We're challenging the traditional definition of athleticism to create a more inclusive understanding that recognizes the grit it takes just to show up. The strength displayed in every decision you make, both extraordinary and everyday. For the athlete inside all of us.
HEART OF AN ATHLETE
Home isn’t a place, it’s a feeling.
Home isn’t a place, it’s a feeling. A warmth, a welcome. Coming home is comfortable. It’s nostalgic. A joke from last year is still funny. A recipe gets passed down. A secret language. A second-long smirk with no need for words.
Coming home is uncomfortable. It’s new. Your high school crush got married. Your best friend has a baby. It's your first year in love. Or it’s your first year on your own.
Home is a story constantly being written. A story of reflection– not getting any better at catch, but getting better at catching ourselves. And of connection– with friends who know and love our every odd-and-end.
Home isn’t a place; it’s a feeling. It’s where you feel the most confident, most yourself. You know who you are and where you’re from. You know where you’re going and the woman you’re becoming. Home is a promise. There’s so much more to come.
HOME IS WHERE THE SET IS
We f*cked up.
$#%@!*. One of those days. But that’s life, right?
That’s real life. And in the spirit of keeping it real, we’re gonna own our “oops.” The sizing in our upcoming Sportbody collection is off. Some of the styles run a size too small. We discovered a production error too late to correct it. No excuses, just a straight-up “oops” from us. So now what? WE’RE DROPPING THE ENTIRE COLLECTION ON SALE. It’s the same Sportbody fabric you know and love! We’ll just be providing a bit of extra sizing education to make sure your ordering experience is easy and everything fits just right.
BLOOPERS
email copy
SL: FEELING LOST?
PH: we have the fix for that
SL: CUPID CAUGHT US
PH: crush reveal inside
SL: NO REGRETS
PH: last chance to act on these styles
SOCIAL copy
